How We Innovate
Creative designs, innovative technology and a good dose of fun have allowed WowWee to develop high tech toys and consumer electronics that entertain both kids and adults. Pick one of the products below and scroll down to explore its journey from early sketches to final product.
01
Concept
We identify and integrate emerging technologies and dream up interesting and affordable consumer products. We then identify the best products to start developing for consumers and bring those to the drawing board.
Sketch
Refined Sketch
Detailed Illustration
02
Prototype
WowWee amasses a team of engineers and designers to create initial "proof-of-physics" prototypes, collaborating with field experts and university researchers as needed. Then we determine if the product concept can be transformed into reality.
3D Print
Mold
03
Design
Here's where the product gets real. Putting the polish on an attractive design that can withstand hours of play. Finalizing a user-friendly app to control the product and extend gameplay. Extra attention to detail to ensure the product is ready for customers. Not to mention finalizing packaging, ramping up production, developing creative campaigns to spread the word, and maintaining reasonable pricing and a solid distribution model to get the finished product into your hands.
