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WowWee labs
Bringing Tech to Toys

Explore our history including technology innovations and product launch highlights dating back to the original Robosapien. Learn more about how we innovate and view concept sketches and prototypes for some of our latest products. Access our free SDKs to develop your own apps to control our products.



WowWee Press Kit - Spring 2021
WowWee continues to innovate across toy and entertainment categories with an exciting Spring 2021 lineup featuring Pop2Play pop-up playsets, My Squishy Little Dumplings, Style Squad Hype Hair, Power Treads Nitro Stunt Pack, and new Pinkfong Baby Shark toys including the Step & Sing Piano Dance Mat, Singing Bath Time Bubble Maker, and Tummy Time Undersea Play Mat.
May 03
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Can You Resist the Cuteness of My Squishy Little Dumplings?
"WowWee is launching My Squishy Little Dumplings this summer and these collectible, food-themed characters are just as cute as they sound."
Jackie Cucco on Feb 03 / The Toy Insider
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It's EASY Being GREEN!
"Don’t let Kermit the Frog’s iconic song fool you — nowadays it’s a lot easier for us to be green"
Maddie Michalik on Feb 10 / The Toy Insider
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WowWee wins 2020 Licensing International Excellence Award for Pinkfong Baby Shark Song Puppets
WowWee's Pinkfong Baby Shark Song Puppets have won the 2020 LICENSING INTERNATIONAL EXCELLENCE AWARD for Toys / Games / Novelties for age 0-8
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Join the #BabySharkToySchool to keep the learning and fun going while at home!
WowWee is empowering parents with fun ideas featuring the newest member of the Nick Jr. family, Pinkfong® Baby Shark™.
WowWee on Apr 18 / Instagram
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