WowWee Press Kit - Toy Fair NY 2016

February 12, 2016

WowWee® Debuts a New World of Robotic Play at The 113th North American International Toy Fair

WowWee’s exciting new line makes its New York Toy Fair debut at the Javits Convention Center in Manhattan, February 13-16, 2016  

February 12, 2016 (La Jolla, CA) – Beginning Saturday, February 13th through the 16th at 113th North American International Toy Fair, WowWee, the award-winning makers of MiP™ will introduce CHiP™ a new robotic dog with an incredible AI personality, and COJI™, an EDU robot that teaches kids programming in a fun and imaginative way. Also, the excitement goes airborne with R.E.V. AIR™ and LUMI™, two thrilling new products that push the limits of hi-tech, robotic flying into WowWee’s new realm of Gamified Flight™.

“WowWee's goals for 2016 will continue on its path of providing innovation with proprietary technology in order to deliver exciting experiences to robotics and youth electronics. The company is securely positioned to continue its delivery of groundbreaking product through its own R&D efforts, in addition to working with a vast network of cutting-edge tech partners,” said WowWee Canada President Richard Yanofsky. The company’s Chief Tech Officer Davin Sufer added, “Going into 2016 we are thrilled to have employed the latest in Mechatronics and greatly improved AI into challenging and unique play and gameplay. These new tech elements have made their way into the exciting line up that we are showing here at New York Toy Fair.”

Robot Dog: CHiP by WowWee


CHiP (Canine Home Intelligent Pet) is the ultimate AI Robotic Dog. Based on new Mechatronics, the latest in a combination of wireless technology, telecommunications engineering and a suite of advanced sensors, CHiP is truly the latest and greatest in robotic pets. CHiP recognizes its master and responds to commands using the included SmartBand, a sleek, rechargeable wearable controller. Also, CHiP plays fetch and fun games with the SmartBall, interacting in all the ways a real dog would...CHiP even plays soccer with you! After a day of endless fun, CHiP knows it’s time to head to its special SmartBed and recharge. With a 360-degree system of play that’s physical, digital and tactile, with an intuitive, evolving app, CHiP is a welcome addition to today’s connected home and fun for all ages. Please visit for all the latest information.

MSRP $199.99 Q4 2016 (8+)

Download CHiP images here.

Learn to Code Robot: COJI by WowWee


COJI (Coding with Emojis) is the new coding robot pal where STEM (Science, Technology, Engineering and Math) comes together to teach children basic programming skills using the “language” of visual emojis. Kids will have fun testing their problem- solving skills and playing games the robot using the free app on any smart device to control COJI’s actions. COJI also reacts to physical stimulation such as tilting and shaking, and comes with an LCD screen, dynamic sounds and thousands of animations. It’s coding and learning fun with a smile(y)!

MSRP $59.99 Q4 2016 (6+)

Download COJI image here.

Car vs. Drone action: R.E.V. Air by WowWee

Elevate your game with R.E.V. Air, a thrilling addition to 2015’s award winning Robotic Enhanced Vehicle battle-game platform and one of two new products being introduced into WowWee’s Gamified Flight™ program. Featuring the latest technologies in both Beaconsense™ Artificial Intelligence and Flight Control Systems, the app-based flight experience allows YOU, the player to engage by controlling a flying quadcopter battle an AI ground vehicle, or, conversely be chased in the real world by an AI drone with the capability to attack, fire virtual missiles and swarm at your maneuverable R.E.V. vehicle. An incredibly unique experience where AI flight is made completely autonomous so YOU can focus on the thrilling real-world game play!

MSRP $129.99 Q4 2016 (8+)

Download R.E.V. Air image here.



LUMI combines exciting drone action along with taking some of the fuss out of flying an indoor quadcopter. LUMI can literally fly itself while you play, direct and command it using the app-based game play for Gamified FlightTM. With any smart device, you can select motions, maneuvers, stunts, or just take control and fly LUMI with ease. Various game modes include challenging the player to follow sequences of flashing lights and music while LUMI flies and dances in the air, reacting to your performance! The ability to choreograph flight moves and record them for sharing with friends on social media is just one of the features which makes LUMI a magical experience for today’s youth-tech culture.

MSRP $79.99 Q4 2016 (8+)

Download LUMI images here.

Elektrokideez by WowWee: Collectible pencil toppers


Rock Stars, Pop Princesses, Metal Heads, Hip-Hop Royalty and Country Crooners are just some of the new Elektrokideez; wildly collectible mini-figures that are topping the charts...and your pencil tops! Each blind bag comes with one figure, a collectible sticker, and the Top 48 checklist chart. Collect them all from the popular celebrity to the ultra rare cue the fog machine!

MSRP $2.99 each or $9.99 for a 4 pack Q3 2016 (6+)

Download Elektrokideez image here.


Founded in 1988, WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and consumer entertainment products. The introduction of WowWee’s RobosapienTM robot in 2004 revolutionized the way people interact with robotic companions. One of the most popular entertainment robots in the world with global sales of more than 6 million units, the Robosapien robot was the first commercially available biomorphic robot – a fusion of technology and personality. MiPTM, released in 2014, continues to be one of the world’s most popular consumer robots and the winner of more than 10 major Tech and Toy awards, including the Toy Industry Association’s TOTY award for Innovative Toy of the Year in 2015.

With offices in Montreal, San Diego and Hong Kong, WowWee’s focus on the development of breakthrough consumer technologies continues to forge new categories in personal robotics and entertainment with its imaginative, innovative, award-winning gadgets and toys. Please visit