March 27, 2017

WowWee 2017 – Press Kit

Imaginative New Line from the makers of MIP

WowWee presents its exciting line of 2017 Tech Toys, Robots and Consumer Entertainment Products designed to excite, delight, teach and WOW! From the wildly innovative Minion MiP™ Turbo Dave, Elmoji™, the early learning robot for pre-schoolers featuring Elmo™ and friends, to WowWee’s amazing new Fingerlings™ and CHiPPiES™ lines of animatronic pets, there’s non-stop fun, learning and creative activities for kids of all ages.

“We are thrilled to incorporate some of the latest new tech elements we have been working with lately into this exciting line up here…there is truly something for everyone in the family!” said Davin Sufer, Chief Tech Officer at WowWee.


Friendship at your fingertips! Fingerlings baby monkeys come to life with endless ways of play and realistic sounds to let you know how they are feeling. You’ll fall in love with these sweet and silly critters with their happy monkey sounds, adorable blinking eyes, head turns, plus hands that grip and a curly hanging tail. You can swing them, pet them, kiss them, AND even rock them to sleep! Six different Fingerlings to play, share, and collect. 

Q3 2017 $14.99ea (5+)

Minion MiP™ Turbo Dave
Have you ever wanted to have your very own loyal henchman to help carry out all of your mischievous schemes? Meet Turbo Dave, your own personal Minion™! Turbo Dave responds to hand gestures and can even navigate your room. Download the Turbo Dave App in order to control your Minion remotely, plan paths for him to self-navigate, or even have your Minion interact with other characters or props from the Despicable Me™ franchise. Also included is a coding platform for high-tech programming fun. When desperate times call for DESPICABLE measures, Wowwee’s Turbo Dave can bring in the mischievous fun!

May 2017 $79.99 (8+)
Also available in a mini-RC version.

CHiPPiES are a pack of playful, interactive, R/C puppies that love to show off their many tricks. Pet their heads for different reactions including sniffs, barks, puppy kisses, and even a sneeze! Use the remote control to make your CHiPPiES dance, sing, chase its tail, or tell it which way to roll. CHiPPiES can explore your room on their own, or guard it from intruders using their sensors; they’ll even sing together as a pack! Smaller in size than the original CHiP™ robot dog, CHiPPiES feature bright LED eyes, posable hind legs, along with playful sounds and animations.

Q4 2017 $39.99ea (5+)

Elmoji is the new early learning robot that introduces children to pre-coding skills using the "language" of visual Emojis featuring Elmo and his friends. Early readers and pre-readers will have fun building their problem-solving and sequencing skills while exploring numbers, music, and so much more. Children can play games with Elmoji using the free app on any smart device or tablet to control Elmoji's actions. Elmoji also reacts to physical stimulation such as tilting and shaking with dynamic sounds and engaging animations on his LCD screen. It's pre-coding and early learning fun...The Elmoji way!

Q4 2017 $49.99 (3+)

Magnaflex creative construction kits inspire kids of all ages to build anything they can imagine. These multi-piece kits include flexible magnetic strips in vibrant colors, plus black and white connector pieces. Magnaflex unique shapes and material allow to easily bend, zip, connect, and stack the magnetic strips together to create fun, unique and colourful designs. The connector pieces add structure to creations and can also be used as decorative accents such as eyes, wheels and more. Neodymium rare-earth magnets safely enclosed inside the Magnaflex strips ensure strong magnetic connections. Build 2D or 3D creations with this innovative, EDU toy that promotes creativity, visualization, and fine motor skills. When it is time to clean up, Magnaflex strips can be stacked together for easy storage and transport.  

Q1 2017 $19.99- $49.99 per kit (4+)

When Tech meets DIY, the result is instant fashion and endless creativity! Digiloom is a unique app-controlled weaving machine that lets creative tweens turn fashion bands into custom bracelets, anklets, headbands, bookmarks and more. Using the Digiloom App, drag and drop letters, emojis and icons to create your own unique fashion statements. Next, weave your creations with the help of the Digiloom Machine - it’s fast, fashion fun!

Digiloom Starter Kit: US $49.99, Theme Kits: US $7.99
Digiloom Starter Kit: CAD $69.99, Theme Kits: CAD $11.99 
Available August 4th, 2017 exclusively at Michaels stores in the U.S. and Canada
Product images for press purposes available here.

Bot Squad™
Meet The BotSquad! Introducing two interactive robot construction vehicles that put the FUN into getting it DONE! Grab it, plow it, stack it, wreck it and do it all over again!
  GRiP: This hardworking, interactive bot is a jack-of-all-trades. Grip’s got speed; turns on a dime, and can grab and haul some serious payloads! Build into Grip’s truck bed with the included bricks, also compatible with all major brands. And with Grip’s bright LED eyes, no job site is off-limits! Let 'er GRiP! 
  Joe-Plow: Move it or lose it, J.P.'s on the prowl! This fast-talking, hard-working bot takes on big jobs with a can-do attitude. Got a path to clear? Grab J.P.'s remote and get 'er done. Stuck in the mud? Hook on to J.P.'s tow and away you go! And with his bright LED eyes, no job site is off limits. Got a job to do? Add Joe Plow to your crew!

Q4 2017 GRiP $49.99 Joe-Plow $29.99 (4+)


Founded in 1988, WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and consumer entertainment products.  The introduction of WowWee’s Robosapien™ robot in 2004 revolutionized the way people interact with robotic companions.  One of the most popular entertainment robots in the world with global sales of more than 6 million units, the Robosapien robot was the first commercially available biomorphic robot – a fusion of technology and personality. MiP™ continues to be one of the world’s most popular consumer robots and the winner of more Than 10 major Tech and Toy awards, including the Toy Industry Association’s TOTY award for Innovative Toy of the Year in 2015. With offices in Montreal, San Diego and Hong Kong, WowWee’s focus on the development of breakthrough consumer technologies continues to forge new categories in personal robotics and entertainment with its imaginative, innovative, award-winning gadgets and toys. Please visit


WowWee 2017 press folder on DropBox