October 15th, 2008
Remote-Controlled Toy Wonder Flutters to Store Shelves in Time for Holiday Season
New York, NY - October 15, 2008 - Disney's timeless fairy, Tinker Bell, is taking the fantasy of Never Land to the actual skies with the help of WowWee's award-winning FlyTech™ technology. WowWee, an Optimal Group company (NASDAQ:OPMR) and leading developer of innovative hi-tech consumer robotic and entertainment products, and Disney Consumer Products have brought the sassy and spirited Tinker Bell character to life, as a magical flying toy. Disney Fairies fans will get big thrills as the Tinker Bell flyer flutters to store shelves this month in anticipation of Walt Disney Pictures Tinker Bell releasing on Disney DVD and Blu-Ray October 28th.
Perfect for indoor flight, the Tinker Bell flyer powered with FlyTech technology features graceful flight patterns and enchanting wing design and is an elegant, easy-to-use vertical flyer. She is equipped with a flower wand remote controller designed specifically for children's hands and a decorative stand for storage when she needs to rest her wings. With the wand, users control the height and speed of the Tinker Bell flyer with ease, allowing her to soar, dive and glide. The wand also serves as a power source with an LED charge indicator - 18 minutes of charging gives Tinker Bell a magical power boost allowing for up to 4 minutes of flight.
The Tinker Bell flyer is constructed of light-weight, crash-resistant materials that prevent her from getting into mischief. As an ideal introduction to flight, she will entertain and delight children by allowing them to interact with a "real" Disney character. Dual-band infrared controls also allow users to fly up to two Tinker Bell flyers together in one room.
WowWee's award-winning FlyTech line of aeronautical products launched in 2007 with FlyTech Dragonfly™, the world's first commercially available radio-controlled ornithopter and one of TIME Magazine's "Best Inventions of the Year" (2007). Featuring the same dual wing design to provide lift and propulsion, the Tinker Bell flyer from FlyTech brings the magic of flight to a young generation of girls. The FlyTech line includes FlyTech Bladestar™, the first flying toy with sensor-based navigation, and other vertical indoor flyers including the FlyTech™ Bat and Dragon. The line also includes the FlyTech™ Butterfly, FlyTech™ Mosquito and FlyTech™ Moth - flyers that feature a simple launching dock instead of a remote controller.
The Tinker Bell flyer from FlyTech is available for the suggested retail price of $39.99 at major retailers nationwide including Toys"R"Us, Wal-Mart, Radio Shack, Amazon.com, BarnesandNoble.com, and DisneyShopping.com. The Tinker Bell flyer is appropriate for ages 6 years and up and requires 4 "AA" batteries (not included).
About Disney Fairies
Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting fairy friends - each with an incredibly diverse talent, personality and look. Launched just three years ago, the franchise generated $800 Million in global retail sales in 2007 and boasts a thriving publishing and lifestyle merchandising program. To date, over 385 Disney Fairies books have published worldwide in 55 countries selling nearly 12 million copies; Disney Fairies magazines have sold 6 million copies in 40 countries and an array of products from apparel and toys to electronics, home décor and stationery has extended storylines into many girls' homes across the globe. Fans have created more than 7 million personalized Fairy avatars that can now take flight in the virtual world of Pixie Hollow (www.PixieHollow.com). A series of four animated films is planned for release on Disney DVD beginning with the first one this Fall, Walt Disney Pictures Tinker Bell which will also release theatrically in select international markets.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and disneyshopping.com, the company's official shopping portal. The Disney Store retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe. For more information, please visit www.disneyconsumerproducts.com.
WowWee, an Optimal Group company (NASDAQ:OPMR), is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. The WowWee group of companies maintains operations in Hong Kong, La Jolla, California and Montreal, Quebec.
For more information, visit the company's website at www.wowwee.com.
Disney Consumer Products
360 Public Relations