WowWee recently established the Think Wow Toys division of WowWee USA, Inc., based on the acquisition of the assets and business of Think Tank Toys Inc., providing WowWee with entry into lower-priced merchandise, thereby decreasing reliance on seasonal sales, and with access to additional channels of distribution.

Based in New York City, Think Wow Toys develops, manufactures and markets plush toys, novelty items, action figures and promotional toys, including third-party licensed characters and properties such as Disney’s Hannah Montana, High School Musical, and Camp Rock, Chorion’s Mister Men Limited, Wildflower Group’s MAD LIBS, and MEG’s In My Pocket line.